TATA STARBUCKS LTD.

R.K. Krishankumar, vice chairman of Tata Global Beverages (left), with John Culver, president of Starbuck China and Asia Pacific

TATA STARBUCKS IS ALL SET TO LAUNCH STARBUCKS CAFE IN INDIA,THESE CAFES WILL BE BRANDED AS STARBUCKS COFFEE 'A TATA ALLIANCE'.
TATA GLOBAL BEVERAGES LTD AND STARBUCKS COFFEE COMPANY HAVE SET UP 50:50 JOINT VENTURE WHICH WILL BE CALLED AS TATA STARBUCKS LTD TO MEET THE VAST POTENTIAL OF GROWING HOT BEVERAGE MARKET IN INDIA. THEY HAVE DECIDED THAT IN THE INITIAL STAGES THEY WILL BE OPENING 50 CAFE IN INDIAN CITIES STARTING WITH DELHI AND MUMBAI THROUGH WHICH THEY WILL BE COMPETING COSTA COFFEE,CCD AND BARISTA .THEY WILL BE OPERATING UNDER QUICK SERVICE RESTAURANT CATEGORY
BESIDES THIS THEY ARE ALSO ENTERING INTO AN AGREEMENT WHERE TATA COFFEE WILL ROAST COFFEE WHICH WILL BE SUPPLIED TO TATA STARBUCKS AND TO EXPORT TO STARBUCKS COFFEE COMPANY