Many new companies are adopting social media as one of there marketing tool in order to reach to the target customers, you can easily understand it because you are too associated with it in one or the other way on social networking site be it FB ,Orkut ,Wall-post etc every company use this social media marketing in order to get the maximum benefits.
They catch there customers through various marketing tactics which include contests,likes,comments,shares etc.In fact this is the best way, how they can reach to there target audience the technological change has reduced companies cost on advertisements to great extent and also reduced the cost of marketing, when earlier companies used to send there representatives directly to public asking them to fill questionnaire which is now almost extinct.
Social media has definitely benefited many companies and is now becoming the first choice of new business ventures, thanks to social media and its analytical tools which allow companies to analyze there data on daily,weekly and monthly basis.
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