RESEARCH IN MOTION(RIM) LAUNCHED BLACKBERRY CURVE 9220 @ 10,990 SEEKING TOUGH COMPETITION FROM ANDROID AND OTHER OS SINCE BLACKBERRY MARKET SHARE HAS DECREASED DRASTICALLY. IT SEEMS THAT BB IS TRYING TO CAPTURE MARKET SHARE BY LAUNCHING THIS PRODUCT.IT IS EQUIPPED WITH BB LATEST OPERATING SYSTEM 7.1 AND ALSO OFFERS DEDICATED BB MESSENGER KEY WHICH IS ONE OF THE LATEST FEATURE AVAILABLE IN BB CURVE MODEL. THEY ARE TRYING TO TARGET YOUTH THROUGH THIS PRODUCT BECAUSE THE PRICING OF THIS PRODUCT IS VERY AGGRESSIVE IN THE INDIAN MARKET, IT COMES WITH A 2 MP CAMERA WITH FM RADIO.
BESIDES THIS COMPANY IS ALSO PROVIDING AN INTRODUCTORY OFFER THROUGH WHICH CUSTOMER CAN DOWNLOAD APPS FROM BLACKBERRY APP WORLD WORTH RS 2500 FREE OF COST.
THIS NEW MODEL FROM BB CLAIMS TO OFFER 'THE LONGEST LASTING' BATTERY LIFE YET IN A BLACKBERRY CURVE MODEL, GIVING USERS UP-TO SEVEN HOURS OF TALK TIME OR UP-TO 28 HOURS OF MUSIC PLAYBACK OR FM RADIO WHEN LISTENING THROUGH HEADPHONE AS COMPANY CLAIMS.
THIS IS ALSO THE FIRST TIME THAT RIM HAS LAUNCHED A PHONE GLOBALLY FROM INDIA.
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